King's Hawaiian Foodservice Content Production
Client: King’s Hawaiian - Food Service
Partnership: One-time rebrand content project (May 2025) for King’s Hawaiian’s Foodservice division
Goal: Update outdated visuals so they matched the brand’s new look and feel, with content that felt more lively, colorful, vibrant, and human.
What we made: Updated photos for over 40 recipes along with lifestyle photos
Where it was used: King’s Hawaiian Foodservice website, social media, along with sales presentations and print collateral
Highlights: Large-scale production with full creative crew, 2 location lifestyle photoshoots, 5-day recipe photoshoot, and remote live image review with client located in the East Coast during production
Value: I led the project from creative direction through delivery, including shot planning, location scouting, team coordination, client alignment, model direction, and post-production communication, so the final content matched the rebrand and worked across multiple channels.
83
Final images
7
Production days
2
Locations
2
Production phases
The Challenge
King's Hawaiian was rolling out an updated brand direction and needed recipe and lifestyle imagery that felt consistent across an extensive content library.
What We Did
An 83-image library spanning two production phases: a 2-day lifestyle shoot at two Ballard locations, a commercial-kitchen-style studio and a home set styled around a "college students living at home" concept, followed by a 5-day recipe shoot covering 40+ recipes.
How we worked together
The shoot was fully remote. A live album was shared with Michelle, King's Hawaiian's contact on the East Coast, so she could see photos as they were captured and give feedback in real time. When questions came up about props, she could review the options directly and weigh in. The 40+ recipes for the recipe shoot were provided by Michelle and the King's Hawaiian team, giving Sean the exact dishes to make and photograph.
What this unlocked for King’s Hawaiian
King's Hawaiian relaunched their services page using these assets and shared them across their marketing channels. It gave them a consistent content library to pull from for the next year of marketing, with cohesive images that matched their new branding.
