Short-Form Video Ideas That Drive Engagement for Food and Beverage Brands
Short-form video is a great way to keep your audience interested. For food and beverage brands, it’s more than just showing your product. It’s about making content that people want to share and watch again. Whether you offer oat milk lattes or spicy hot sauces, short videos can help you connect with your community and boost engagement.
At MisaHungry Media, I’ve worked with CPG brands like Truff, Elmhurst 1925, and SkinnyDipped to turn their products into visual stories that people enjoy watching. When you combine creative strategy with appealing visuals, you get great results.
Here are some of my favorite short-form video ideas, along with real-world examples, that help CPG brands stand out.
1. Stop Motion That Makes Snacks Irresistible
Let’s start with something fun. Stop motion videography brings food to life by making products move and stand out. For example, chocolate chunks falling into brownie mix or coffee beans lining up can make your products more interesting and memorable.
When we worked with Elmhurst 1925 on seasonal GIFs for their Oat Nog, stop motion helped show the cozy holiday feeling without needing a hard sell. These videos are visually appealing and encourage viewers to watch them again.
Once you’ve got their attention with motion, the next step is to invite them behind the curtain.
2. Behind-the-Scenes Storytelling
Many people enjoy seeing what happens behind the scenes (even me). Showing the process of a food photoshoot or clips from a studio session can make your brand feel more approachable and real.
For example, with Truff x Starbucks, we filmed BTS clips alongside campaign photography. Those quick, raw moments let followers feel like they were part of the action while reinforcing both brands’ creative personalities.
Of course, sometimes the best engagement comes when you put your product directly into your audience’s hands—or in this case, their kitchen.
3. Quick “How-To” Recipes
There’s a reason recipe videos dominate social feeds: they’re useful, snackable (pun intended), and endlessly shareable. For Jade Leaf Matcha, quick latte recipes work perfectly as 20-second clips.
Showing your products with simple recipe steps makes these videos stand out. They highlight your product and encourage your audience to try new things and tag your brand when they do.
Once your audience sees how easy it is to use your product, you can build trust even further with authentic voices.
4. Lifestyle + Testimonial Features
Short-form video is a perfect space to highlight real experiences. For From Great Origins, we combined lifestyle product photography with stop-motion, creating a video that highlights how their organic turmeric powders were made in a playful and dynamic way.
These clips do double duty: they show your product in the real world while letting customers speak for themselves.
And if you want to reach even more people, consider adding music or trending audio to your videos.
5. Trending Audio Meets Mouthwatering Visuals
Trends move fast, but pairing your product videos with trending audio can give your brand a boost in visibility. Whether it’s a playful song synced to bubbling cocktails or a viral sound over a cookie-breaking moment, this approach blends culture with creativity.
At MisaHungry, we believe the best results come from staying true to your brand voice while also having fun with trends. Creativity and strategy are at the heart of what we do, which is why we call ourselves Creative Partner Gurus (CPG).
Why Should Short-Form Video Be on the Menu of Food and Beverage Brands?
Here’s the thing—audiences don’t just want to see your product, they want to feel something when they watch your content. That’s why I highly recommend food and beverage brands to add this to their marketing menu. Whether it’s a playful stop motion video, behind-the-scenes, or quick recipe hacks, the right content brings your product to life in a way static images simply can’t. And for even more inspiration, I recommend reading HubSpot’s guide on short-form video strategies.
If you’re ready to bring your ideas to the table, check out how we collaborate with CPG brands nationwide on MisaHungry’s services.
At the end of the day, it’s not just about making your food look good—it’s about creating videos that make people stop, watch, and crave more.
