How Gifs Can Level Up Your Marketing Strategy
Marketing strategy GIFs are an incredible strategy to interact and engage with the audience. The moving images encourage people to stop scrolling down and check what message you are conveying through GIF. Eye-catching and funny GIFs not only help you interact with potential customers but also make the day of your customers. Wondering how GIFs can level up your marketing efforts? Read further to get an idea.
Tell a Story with GIF
If you want to breathe life into your content marketing strategy, you must try storytelling. GIFs typically play a key part in your visual storytelling. By creating gifs, you can convey an effective marketing message, build long-lasting and more authentic relationships, and nudge your audience to interact with your business.
Creating GIFs can Explain a Complex Process
Helping your customers understand how your products or services work or how clients can make the most out of your business often requires a series of lengthy steps. GIFs offer an easy way to explain or show a series of steps in engaging visuals. This catchy content breaks through language barriers, making them easy to understand for everyone.
Provide Memorable Information
If you want your target audience to focus on the important information you share, you can use GIFs to share your message. Since animated GIFs move in a continuous loop, businesses can cycle through the most important points and see viewers getting drawn in by the audience.
Replace Static Images in Blog Posts and Emails
Blog posts and emails can be boring and text-heavy. Dropping static images is a way to engage the reader, but it doesn't always help. Add gifs to your text if you want to use more impactful and engaging content than static images. Since it's dynamic content, GIFs will give readers a break from the long wordy paragraphs and breathe life into the page.
Repurpose Video Content
Video marketing is an ideal way to grab the attention of your customers. After using them in your marketing campaigns, you can repurpose video files and get the most out of your investment by converting them into your own GIFs. You can even share GIFs on social media posts to divert the audience to your video.
Engage with Social Audiences
We all know that nearly every demographic loves GIFs. They are used to convey funny reactions on different social media platforms. If you want your audience to connect with you and target them where they are, use GIFs in your social media marketing strategy to interact and engage with them.
Offer a Shareable Asset
Businesses should create a shareable asset that customers may latch onto for their use. In fact, your GIFs can get viral, leading to hundreds of shares, likes, and comments. And if you have an animated GIF that gets popular, you will attract more traffic, ultimately helping you generate more income.
Tips to Create GIFs
Choose a Video
Pick any digital video content which can offer you the best gifs. Look for clips from that you can source gifs and share with people. Also, it's important to use high-resolution videos to create high-quality gifs. Because the process of downsizing them reduces the quality, starting from a high-resolution video will yield the best results. Make sure the video is engaging and attractive, especially the part you plan to use.
Look for the File Upload Size
Don't use the full video for making gifs. Your gif should not exceed 15 seconds; the ideal video length is 6 seconds. Also, the gif file upload size should not be more than 480p. Most platforms have a way of downsizing the videos to fit that requirement as an option.
Share on Social Media Channels
Whatever digital marketing strategy you have chosen, you can boost your marketing efforts by sharing gifs that reflect your message. Try incorporating gifs in your future campaigns to grab the audience's attention.
Bottom Line
GIFs are the existing marketing assets for businesses. With a branded GIF, you can get popular among your audience. Creating eye-catching gifs is the best way to beat competitors in the market. It can help you convey your message and bring people's attention to your products. However, to enjoy the benefits of GIFs, you need to create them appropriately.
The ideas that inspire you might not be good enough, or the video clip you plan to use might not offer the perfect GIF. So, hiring experts who can create branded GIFs for you is better. They consider image quality, GIF size, and other factors like pop culture, demographics, and your products to create GIFs that can get viral.
So if you need help in creating GIFs for your next project campaign, contact us via the button below! We can strategize on plans to take your ideas and bring them to life with animated gifs.
