Do I Need Short-Form or Long-Form Videos?
Video marketing offers great results and provides higher engagement than any other content. However, choosing the right video length is critical if you want optimal results. This helps ensure it creates a lasting impression on your audience.
Before deciding whether to go for shot-form or long-form videos, read further to learn which one will work best for your brand.
5 Reasons Why You Need Short-Form Video Content
Helps to Build Awareness over Time
Short-form videos help you become aware of your target audience over time. They help you naturally build client relationships across a large number of events. With short-form videos, you can gradually get into your audience’s minds and establish a long-lasting connection. Bonds build over time are effective and long-lasting. So you'll have loyal customers by your side.
2. Easier for Viewers to Remember
A short video content marketing strategy helps you squeeze a few seconds of content into your ad and maximize its success rate. The shorter, the better, and easier to understand and remember for the viewers.
3. Perfect for Social Media Platforms
Short-form video works great for most social media sites like Facebook and Instagram. You can use them as reels and statuses, which allows you to use them for multiple reasons.
4. Attracts TikTok Audiences
TikTok is the fastest-growing social media site, with eight new users every second. Also, it has higher audience engagement relative to others. The primary reason for TikTok’s popularity is its short-form videos. So, to interact with a bigger audience on this online platform, you need to start making short videos.
5. Provides One Message
Modern consumers need bite-sized information that they quickly understand. The audience generally watches a video online for a few seconds and moves to the next one. With a short video, you can provide one engaging but complete message that holds your customer’s attention and encourage them to take the desired action.
5 Reasons Why You Need Long-Form Video Content
Works Great for SEO
Longer videos are ideal for boosting SEO. So, if SEO is your primary concern, you can start creating long-form videos.
2. Leaves a Lasting Message
While it’s challenging to hold your audience’s attention for a longer time, if you are able to do that, you can share a great amount of information with a long-form video. Providing valuable information will build trust between your brand customers and shows you as an authoritative source, eventually leading to sales.
3. Offers You Time and Space to Create a Story
Long-form content allows for establishing a powerful marketing strategy for building relationships, brand awareness and recognition, and higher engagement. You can tell amazing, engaging stories that leave your viewers wanting to learn more.
4. Build Your Brand Authority
Long videos help you build brand authority. You can provide all the information about your brand, products, and services with a long-form video. This will help you gain the audience's trust and create a long-term relationship.
5. Convert More Leads
Once you build brand authority, you will be able to convert more leads. Customers who trust your business by watching long video content will be more willing to convert. Long videos will help you push customers through the sales funnel, leading to higher sales.
Which One is the Best Option for you?
There's no defined answer to this question. It depends on several factors, especially the brand's needs and preferences and the platform you're targeting your customers on. If you want to create YouTube shorts or Instagram reels, choose short-form content. You need to create longer video lengths if you want content for YouTube videos.
Hence, choose the video format based on the purpose, social media platforms, and genre of the video. Whatever type length you choose, keep in mind that customers have short attention spans. Video for social media content should grab the audience's attention in the first few seconds.
Bottom Line
Social media marketing strategy with video content can change your brand's game. It helps you improve awareness of your products and services, boost sales, and establish the credibility of your brand. Just make sure to pick the right video format to get better results.
