How often should you Post on Social Media? Quick Guide for Product Businesses
Social media has become integral to marketing strategies for small businesses and bigger corporations. Irrespective of the industry, digital channels like Facebook, Instagram, and TikTok can boost product sales and popularity in a short period.
Since most of your followers are on the digital landscape, it makes sense to target them where you can find them the most. However, it’s crucial to engage thoughtfully with your fan base. You must understand how often you need to post content and whether you should post weekly or daily. Don’t worry! Determining the right frequency is not that challenging. Based on our own experience with posting frequency, as well as from communicating with our clients, we've gathered some information that may help. Let’s begin reading to learn posting strategies for different social media platforms.
Is How often you Post on Social Media Platforms Important?
If you post too infrequently, your audience will forget you, and you will quickly fade from their news feed on Facebook pages, Instagram stories, and other platforms. But higher posting frequency will make your business look like a complete nuisance. Your audience might also dread seeing your post on their social media accounts and unfollow you to avoid overcrowding their feed.
So this means you need to share a post on social media platforms with the absolute right frequency to maintain your followers. You can look for suitable social media marketing strategies and management tools that help you choose the right method of posting.
Social Media Strategy for Facebook
Most surveys indicate that posting on a Facebook page once every day is the optimal posting frequency, while two posts per day are the maximum. But some research shows that businesses with 10,000 followers experience a 50% drop in interaction and engagement if they post more than once a day.
The simplest and best method is to post 3 times per week on your social platform. Additionally, make sure to share quality content that offers valuable information. You can use a content calendar to plan how many posts you need to share in what week. This approach will encourage you to maintain your social media presence and attract new customers.
Social Media Posts and Twitter
Twitter is a bit different from other social media platforms. You can tweet as often as you want on your page. This is because Twitter has an incredibly short shelf life, not more than 15 to 20 minutes. During this period, users receive enough new posts that yours gets pushed to the bottom.
So, yes, you need to fight to get your name out there. Post product details, videos, or pictures periodically throughout the day. However, don’t bombard your followers with tweets. Typically, retweets happen in the first hours when you publish. So, posting several times a day can pay off for you.
While planning your strategy, you also need to keep in mind that people don’t have time to churn out 10 or more tweets daily. Therefore, your Twitter strategy should revolve around your goals. For businesses looking for higher engagement on every tweet, research indicates the best posting frequency is 1 to 5 tweets daily.
Tweet counts rose based on the marketing strategy and target audience. For a higher Twitter presence, you can post high-quality content at different times when you think you can get more engagement. Also, you will determine business post popularity when it gets so many retweets.
Instagram Posting Frequency
Instagram is one of our favorite platforms. Because we're dealing with a ton of visuals, this is where we shine and experimented a lot. For most CPG product-based brands, visuals are what helps sell their products and grabs the attention of the consumer. Since Instagram depends on visuals, this platform might seem intimidating for startups or small businesses. The top brands that get higher engagement and attention on Instagram only post 1.5 times daily.
This is a channel where your followers’ size depends on your ideal posting frequency. For instance, accounts with fewer followers should go for 1 to 2 posts a day. However, the consistency of Instagram’s marketing strategy matters more than the frequency.
For instance, if your audience expects you to share three posts daily and suddenly drops your posting to one, you might lose followers or engagement. You must be consistent throughout the campaign to increase brand awareness and recognition. Use Instagram scheduling tools to post social media content at the right time of the day and avoid forgetting it.
Posting on LinkedIn
Okay, I know you've heard this before, but this is another one of our favorite platforms, but mostly because with this, we are dealing more with B2B vs the B2C. So posting on herre is a little different and who you target is also different than most platforms. The industry average of LinkedIn is not more than one update a day. It’s the world’s largest professional networking platform, making it the best place for your employer branding strategy. But it’s not always “all the business all the time.” LinkedIn users can post valuable information to build strong connections and boost engagement.
If you want to post on LinkedIn, weekdays are the best days. This is because most people looking for businesses for professional purposes use it on weekdays. Just post relevant content to engage people, answer comments, and bump your content back up in the news feed.
Right Posting Criteria for Pinterest Account
Pinterest is making a resurgence! Gen Z has started to use Pinterest, and their demographic is on the rise on Pinterest by 40% every year. Businesses can connect with their audience with inspirational and how-tos posts, especially if they belong to the DIY, cooking, craft, fashion, or decorating industry. The great thing about Pinterest is content on this platform is generally evergreen, meaning once you post it, it can stay relevant for a longer period of time and keep coming back, like a zombie! The search features on Pinterest are also what makes this social platform amazing and what helps their content evergreen.
But you should not post more than one time a day to maintain your authenticity and creditability. While posting, use the right keywords, stunning visuals, and engaging text.
Frequency of Posts for TikTok
The optimal frequency to post on TikTok is 1 to 4 times daily. This is enough to try different types of content to check how they work for you. Experts suggest publishing at least one post or video per day. But many users believe 3 per day works best for them.
You can adjust the frequency between one to 4 based on your preferences and needs. But it’s better to post a high-quality video one time per day than post seven poor, invaluable posts daily.
Why Use Any Social Media Management Tool?
If you want to get successful on social media, you can leverage social media management tools. These online tools are designed to manage multiple social accounts with less effort and energy. They also help you to organize conversations, ensure you never miss important things, help to build customer relationships by responding to them on time, and streamline team collaboration. Another great feature that most of these platforms offer is a scheduling tool to help you schedule your posts so you don't have to actively post them every day. You can schedule a day to create your posts, upload them, and have them automatically make your posts live, saving you a ton of time.
So, what type of management tools can you use? Here are a few popular options you have:
Buffer (this is the one we use and we love it)
Planable (we've used this platform in the past and found it very helpful!)
Zoho
Sprout Social
Hootsuite
Loomly
MeetEdgar
SocialPilot
Canva (you do need the pro account, but is great to also create visual posts and edit your photos or videos)
Tips for Posting on a Social Media Platform
Since now you can create a social media marketing strategy with the right social media posting frequency, it’s time to learn the tips and tricks to create interactive posts. Here is something to keep in mind for social media success.
Do your research and find different types of content that resonate with your customers.
Learn from your competitors and the type of content they are providing on social media.
Stick to brand voice whether you create videos, GIFs, images, or graphics.
Keep posts interesting, short, and simple.
Add a compelling CTA.
Post on social platforms at the right time.
Never post junky videos or irrelevant pictures.
Try to choose videos or images over text posts. If you do decide to ultimately do text posts, try using Canva or something similar where you can turn the text into graphics so they perform better. This is one technique that we use on our LinkedIn posts
Conclusion
In a nutshell, social media managers or businesses need to learn the right posting frequency to appear above search rankings and reach a larger audience. Avoiding exceeding suggested frequencies will save you from looking like scams in front of your customers. Besides creating a posting strategy, you must consider content quality, leverage management tools, and choose an appropriate social network platform based on your business type.
If you need help creating content for your brand, we're here to help! Contact us today via the button below, and we can talk about your content strategy and help you create amazing content to grab your customers' attention. 👇
